A variety of celebrities, such as Rihanna, Timbaland and Jade Jagger are designing in the Designers Against AIDS charity.
The line will offer T-shirts, tank tops, and hoodies all of which will display a print about the cause. The print label will have the name of the celebrity print designer and will be in a variety of styles. The tag on each item of 100% Cotton clothing will read, "This might be the most important piece of clothing you've ever had your hands on." The charity line will be available in H&M stores February 2008.