Singer/songwriter, Alicia Keys has kicked off the celebrity ad campaign for the charity, Keep A Child Alive called 'The Good Cents Initiative'. This organization works with businesses to add 1 cent to their costs to raise money for children in India and Africa suffering from AIDS. Other celebrities that added their 'cents' were Iman, Jessica Alba, and Zoe Kravitz. The ads were shot by photographer, Marc Seliger.
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