Lancôme has just announced that Anne Hathaway will be the newest brand ambassador for the cosmetics company. The 25 year old 'Devil Wears Prada' actress will be the face of Lancome's newest women's fragrance which is yet to be named. The fragrance and the print ads will be available in September 2008.
"Anne Hathaway is a radiant young woman who perfectly embodies modern femininity," Lancôme International president Odile Roujol said in making the announcement. "We know she will portray all the passion and excitement of our new fragrance, to be launched throughout the world in September 2008."